Summary: The annual post-Halloween tradition in the market has become buybacks and donations of large quantities of leftover candy. This trend started in the dental industry, when a movement began to buy excess candy from kids as outreach, preventing obesity and potential cavities. Charities made for the benefit of veterans and current soldiers then drew from this effort, offering to accept donations from children as substitutes for packing peanuts in packages sent to soldiers. Operation Gratitude and Soldier's Angels are examples of organizations participating, and they put forth the effort to give to soldiers a gift providing joy in difficult times. Schools across the country will begin November 1st to collect donations for the candy-drive, sometimes with a necessary restriction on limit, 1 gallon average. Founder of Operation Gratitude Carolyn Blashek comments that she had no idea the donations would take off. The nonprofit never considered these results, which have included involvement of schools, churches, homeowners associations, restaurant chains and individual families, bringing in semi-truckloads full of candy. This year, Americans alone expended $2.7 billion on Halloween treats, and every year, mountains, valleys of candy are wasted. In this want to provide the needy with material, there is a consumer effort to put candy waste to good use! However, this need is specialized. It is wrong and sad in ignorance to dentists and others, that lots of candy ends up donated to food banks, soup kitchens and on the plates of poor children. There is not a need for these sweets in shelters for the hungry; they need real meals! There are also sites that make contributing easier, started by dentists and run by them, like HalloweenCandyBuyback.com. These sites help people to find locations where they can donate candy if they do not have the connection already. Bright Side Dental had received donations totaling 5,000 pounds of candy, doubling compared to the previous year. Quote from article: "At first, we wondered if kids would give up their candy,” said Pam Lenning, a spokeswoman for Bright Side Dental. “It’s been the complete opposite. They love it, and they’re very willing to donate. It’s turned into this fun thing in the community.”As the Holiday grows, the need to recycle and contribute to society grows; it is heartening to see this effect in the market.
Analysis: Consumers accepted the alternative, of giving away candy instead of hoarding it, both because of abstaining's health benefits and expectations; there is a drive toward both a healthier body and a healthier lifestyle in the media currently, removing clutter or junk. Incentives to donate for children and families participating are also the feeling of having contributed to society in a positive way, spreading the happiness sweets provide to people fighting for their counties, and the thought in mind of a loved one who is fighting or else in memory of one who has passed away. The involvement of growth in the market for candy may be unhealthy in terms of human welfare, but the twist of its involvement in charity funds, and for the benefit of sick or poor children; that is an amazing turn around in the community.
Source: http://www.nytimes.com/2016/11/01/business/where-mountains-of-halloween-candy-go-the-morning-after.html?ref=business&_r=1
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