Hasbro? Hasgirl!

Summary of Article: The article titled "You go, girl! Hasbro soars thanks to Disney Princesses" was published on Cable News Network(or CNN)'s online site October 17, 2016. The author of the article, Paul La Monica, wrote the piece accompanied by an interview given on the cable network's TV channel with Brian Goldner, Hasbro's current CEO since May 2008.
Video summary: Goldner does not comment on rumors of a Hasbro-Mattel merger, instead choosing to speak on the newest lines of Hasbro toys across the world, including Play-Doh and Nerf. Their consumer products include toy and game brands, such as partner brands Star Wars (which earned Hasbro 500MN last year) and Marvel. The company has also created Transformers Live, a theme-park in China. The company has stage shows in Latin America with brands like My Little Pony, and their largest brand in China is animation. Hasbro focuses on traditional toys as well as the newer digital age, specifically with Play Doh, which has grown as an industry over the last three years following newer innovations. Customization options in Nerf guns, the brand most successful in the company in the last year, have also increased sales.
Article summary: Reported first Monday morning, Hasbro's stock has surged, largely thanks to the toy company's sales of Disney Princess dolls, particularly from the Frozen franchise. Sales in toys for boys went up just 2% from 2015, while girl's toys have increased by 57%. Hasbro's top rival Mattel, also mentioned above in the video, once had this partnership with Disney, which has since been taken by Hasbro. Now Hasbro is reaping the financial benefits of their new business alliance with Disney, but interestingly, CEO Brian Goldner refrained from mentioning the new Star Wars toys that came out at the end of last month, linked to Disney because they now own the Star Wars brand, writes La Monica. This could be because revenue has been less than that of the first movie, The Force Awakens, which is to be expected. Hasbro's stock is up more than 20% this year thanks to other sales from the Trolls movie, and the new Mickey Mouse Play Doh products. Not that Mattel is far behind; they are enjoying the revenue gained from Fisher Price, Barbie, and the new Jurassic Park toy rights won from Hasbro.
Further Information and Analysis (of article and video combined): 
The author of this article, and the interviewer in CNN's video clip, both have the motive of keeping up a positive relationship with Hasbro in interview questions and portrayal, given that they want the views interest in Hasbro provides CNN. The interviewer and La Monica have also interviewed Brian Goldner before, once September 26, 2016, and again a year back for La Monica, April 16, 2015. Interesting, also, is La Monica's interest in the September issue regarding the release of the Rogue One Star Wars toys, and disappointment in the more recent article I am discussing. This is probably due to the fact that no increased revenue has been reported concerning these particular toys, something that La Monica hoped to predict. CNN also appears to pit Mattel and Hasbro further in their discussions of both businesses' partnerships, considering in particular the lost alliance between Mattel and Disney's Star Wars, which now belongs to Hasbro. This relationship is a clear demonstration between two big toy brands, their competition for a place in the market, and what is gained and lost through that economic relationship. The targeted audience appears in places to be businesses refusing to take young girls into account as consumers. Because girl's toys have increased in sales by 57% since last year, toy markets are realizing that they have to take that audience more seriously, whereas before, it was as though there was a push, particularly in the cartoon industry, toward more boyish themes. Companies like Cartoon Network have made the excuse before that the reason their shows are not more girl-friendly is because girls don't pay money for their toys. But through a company like Hasbro's demographics, it is clear that that is not the case! I already knew that Hasbro made toys like play-doh and star wars toys from what I witnessed my younger siblings buy, but I hadn't before connected them to so many brands! It is amazing what kind of expanse a big toy company like this can cover in terms of how many brands they are in partnership with. I had never really heard of Mattel, though I am familiar with both Barbie and Fisher Price. Is this perhaps because their name is less out there on the branding? I remember seeing Hasbro on different packaging, but never Mattel! Maybe I just had less of this brand of toy growing up. The reason this article was written was for those interested in how Hasbro is doing in the market, and to advertise Hasbro's new toys to adults. The kind of innovation and involvement in communities across the globe Goldner speaks of is intriguing to parents, and a kind of persuasion tactic on Golder's part, to push people into trusting Hasbro's ethical outreach, and innovative method! The article is trying to convey, also, that girl's toys matter, and that paying attention to these details in a company can help decide what to spend money on, determining what amount of quantity demand will make the most profit. This article is relevant to our lives today because not every big company is trustworthy; it is important to evaluate every aspect of their connections, interaction within the world, et cetera. Even if the product appears to be something as innocent as a child's toy.
Link to Source: http://money.cnn.com/2016/10/17/investing/hasbro-disney-princess-frozen-girls-toys/index.html?iid=SF_LN